Opencart a Free Open Source Software that helps you to sell your products online. It is ready to move the platform in which you can just install and start adding your products. The user interface is very user friendly which provides very easy addition of products, categories, etc.
Opencart provides most of the functionality but, still, you need to work a little and make the store according to your needs. We have demonstrated certain essential extension that is a must if you are new to opencart but, if you are old as well you should have a look once:
1. Facebook Pixel Integration for Opencart - The extension is a basic extension which you must require when you are moving to online marketing via Facebook. The Facebook pixel conversion code will help you to track the event that will be required to optimize your ads. Some of the events are as given below:
- ViewContent
- AddToCart
- Purchase
- Search
- Add to wishlist
- InitiateCheckout
- CompleteRegistration
- AddPaymentInfo
The Facebook pixel can be used for below main functions:
1. Building Custom Audiences from your website for remarketing
2. Optimizing ads for conversions
3. Tracking conversions and attributing them back to your ads
Download: https://www.purchasetheme.com/product/facebook-pixel-code-track-conversion-free/
Support & Installation: FREE
Price: $15 ( Also, you can download it from Opencart Marketplace ) Opencart Versions: 1.5 to 3.x
2. Google Ecommerce Tracking ( Google Universal Code ): In Opencart you can add the basic GA code that helps you to track the visits, Goals, Audience, Demographics, etc. But, if we talk about eCommerce tracking you need the support of Google Ecommerce Tracking so, to set up quickly you need to download the ready-made extension available with PurchaseTheme & Opencart Marketplace both. Normal eCommerce tracking is deprecated so, you actually need Google Universal Tracking Code extension.
Download: https://www.purchasetheme.com/product/google-ecommerce-tracking-opencart/
Support & Installation: FREE
Price: $35 ( Also, you can download it from Opencart Marketplace ) Opencart Versions: 1.5 to 3.x
3. Instant Search & Quick Search: Opencart by default comes up with basic search input which helps you to find your product but, if you have too many products it will be heard for opencart default search to perform well. At that time you must think about the search which can provide you out of box features and is quick easy so, that your customer/visits can look there product and purchase if quickly with our leaving the website. For this, we strongly suggest for the Opencart Search Powered by Algolia
Download: https://www.purchasetheme.com/product/opencart-search-by-algolia/
Support & Installation: FREE Price: $49 ( Also, you can download it from Opencart Marketplace )
Opencart Versions: 1.5 to 3.x
4. PayPal Commerce Platform integration - Now, finally you must need a payment gateway that is charging you less money per transaction. Paypal is free and can be set up very easily with your store. You just need your email id to do the setup and it the best thing is that it is available in all currencies and all the regions.
Download: https://www.opencart.com/index.php?route=marketplace/extension/info&extension_id=38358
Support & Installation: SELF ( For Opencart Support you can contact - info@purchasetheme.com )
Price: FREE ( Also, you can download it from Opencart Marketplace )
Opencart Versions: 1.5 to 3.x